The fields of sales and marketing often overlap, but they are actually distinct. Sales involves providing a good or service to a customer in exchange for compensation. Marketing is the strategy behind selling the good or service.
What You Will Learn in a Sales and Marketing School
Basic sales and marketing courses include such topics as Advertising, Consumer Behavior, Salesmanship, and the Fundamentals of Marketing. Among other things, you will learn how to forecast and analyze consumer trends, how to assess consumer needs and demands based on individual preferences as well as demographics, and how to implement best pricing practices.
Careers Available to You Following Completion of Sales and Marketing School
Careers in sales and marketing cover a wide range of industries, everything from on-site retail to virtual marketing. A partial list includes:
One growing career field is Social Media Consultant. This career may stand by itself or may fall under the umbrella of Digital Media Sales. One major objective in this field is to generate and close leads across various social media platforms, including Facebook, Twitter, Instagram, Google+, LinkedIn, YouTube and Pinterest, to name a few. Social media marketing may be done in-house or outsourced to an independent contractor.
- Sales Representative (Inside or Outside)
- Customer Service Representative
- Account Executive
- Sales Director
- Retail Marketing Analyst
- Real Estate Agent or Broker
- Public Relations Manager
With an educational background in sales and marketing, you are well-equipped to work in either a traditional field or an emerging career path, as an employee or as a freelancer. Sales and marketing schools will provide you with virtually limitless opportunities.
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